Social

Twitter will team up with digital ad verification companies Integral Ad Science and DoubleVerify to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday. IAS and DoubleVerify, who have both previously partnered with Twitter, use technology to independently verify that digital ads are viewed by real people. Advertisers
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Advertising spend on Twitter dropped by 71 percent in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk’s takeover. The recent data by Standard Media Index (SMI) comes as Twitter is moving to reverse the advertiser exodus. It has introduced a slew of initiatives
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Facebook Messenger’s end-to-encrypted (E2EE) chats will soon be updated with several features and improvements, including personalised chat themes, customised chat emoji and reactions, group profile photos, according to the company. End-to-end encrypted chats add an extra layer of security and protection to the contents and calls of a chat, protecting them from any third parties,
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The government on Friday made it mandatory for social media influencers to disclose their “material” interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding social influencer
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Twitter has about 2,300 active employees, Elon Musk said in a Tweet on Saturday. CNBC on Friday reported that Twitter’s full-time headcount has reduced to about 1,300 active, working employees, including fewer than 550 full-time engineers by title. About 75 of the company’s 1,300 employees are on leave including about 40 engineers, CNBC said, citing
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Social media giant Meta has been fined an additional EUR 5.5 million (roughly Rs. 47.8 crore) for violating EU data protection regulations with its instant messaging platform WhatsApp, Ireland’s regulator announced Thursday. The penalty follows a far larger EUR 390 million (roughly Rs. 3,429 crore) fine for Meta’s Instagram and Facebook platforms two weeks ago
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Twitter has silently updated its developer terms to ban all third-party clients on the platform. The firm’s 5,000-word developer agreement was reportedly updated with a stipulation prohibiting “use or access the Licensed Materials to create or attempt to create a substitute or similar service or product to the Twitter Applications.” Even before the terms were
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