Business software marketplace G2 raises $157M

Enterprise

Elevate your enterprise data technology and strategy at Transform 2021.


Business software review marketplace G2 (formerly known as G2 Crowd) has raised $157 million in a series D round of funding.

Founded out of Chicago in 2012, G2 is probably better known as a sort of “Yelp for business software,” serving as a public-facing portal to garner insights, feedback, and reviews spanning thousands of popular applications. This includes the ability to compare-and-contrast similar software to help reach a buying decision.

However, on the business side, G2 enables paying companies to manage their online product profile and glean insights such as buyer intent, which helps them identify potential customers and target them with tailored reachout campaigns at the right time.

Above: Buyer intent data on G2

Companies can also use G2 Track to monitor and manage their SaaS spend, with granular analytics detailing how each piece of software is used by employees and by departments, enabling businesses to cut their spend on underused products.

It allows them to track all their various vendor contracts in a centralized hub, which may also help identify duplicate SaaS subscriptions for the same product taken out by different teams.

Above: G2 Track analytics

Prior to now, G2 had raised around $100 million, and with its latest cash injection the company has attained a valuation of more than $1 billion.

VentureBeat

VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact.

Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:

  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more

Become a member

Articles You May Like

It’s about to be way easier to make a smart home. Here’s what you need to know
Elon Musk Urged by US Senator to Better Protect US Users’ Data After Whistleblower Testimony
iQoo 11 Series First Look Revealed Ahead of Launch, Confirms Presence of Vivo V2 ISP
Elon Musk Twitter Takeover: How Journalists Could Be Impacted if Twitter Collapses
NASA’s Orion Spacecraft Enters Lunar Orbit a Week After Artemis I Launch